Identity
Like other stations in "The One Network", Fox FM used similar idents - currently having the taglines "More Music Variety". The additional tagline of "Haven't you heard?" was used on the website and advertising but not spoken on air.
Despite being part of GCap since 2005, it retained the logo devised by Capital until September 2007, although its logo after that date was more in keeping with other One Network stations. Originally, its logo was a cartoon fox called "Freddy" whose nose and tail were poking out onto a radio dial which became highly recognisable in the Oxford area as it was distributed widely on car window stickers.
Read more about this topic: Heart Oxfordshire
Famous quotes containing the word identity:
“The modern world needs people with a complex identity who are intellectually autonomous and prepared to cope with uncertainty; who are able to tolerate ambiguity and not be driven by fear into a rigid, single-solution approach to problems, who are rational, foresightful and who look for facts; who can draw inferences and can control their behavior in the light of foreseen consequences, who are altruistic and enjoy doing for others, and who understand social forces and trends.”
—Robert Havighurst (20th century)
“The “female culture” has shifted more rapidly than the “male culture”; the image of the go-get ‘em woman has yet to be fully matched by the image of the let’s take-care-of-the-kids- together man. More important, over the last thirty years, men’s underlying feelings about taking responsibility at home have changed much less than women’s feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)
“Though your views are in straight antagonism to theirs, assume an identity of sentiment, assume that you are saying precisely that which all think, and in the flow of wit and love roll out your paradoxes in solid column, with not the infirmity of a doubt.”
—Ralph Waldo Emerson (1803–1882)