Health Communication - Strategies and Methods

Strategies and Methods

Tailoring a health message is one strategy for persuasive health communication. For messages of health communication to reach selected audiences accurately and quickly, health communication professionals must assemble a collection of superior and audience appropriate information that target population segments, as well as continually synthesize knowledge from a myriad of other scholarly disciplines including marketing, psychology, and behavioral sciences. Once this information has been collected, professionals can choose from a variety of methods and strategies of communication that they believe would best convey their message. These methods include campaigns, entertainment advocacy, media advocacy, new technologies, and interpersonal communication.

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