Strategies and Methods
Tailoring a health message is one strategy for persuasive health communication. For messages of health communication to reach selected audiences accurately and quickly, health communication professionals must assemble a collection of superior and audience appropriate information that target population segments, as well as continually synthesize knowledge from a myriad of other scholarly disciplines including marketing, psychology, and behavioral sciences. Once this information has been collected, professionals can choose from a variety of methods and strategies of communication that they believe would best convey their message. These methods include campaigns, entertainment advocacy, media advocacy, new technologies, and interpersonal communication.
Read more about this topic: Health Communication
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