Reasons For The Launch of The Newspaper
The newspaper was launched as the Chairman of Sing Tao News Corporation, Charles Ho Tsu Kwok, felt there was room for the further development of free newspapers in Hong Kong in terms of content, distribution network and advertising formats.
The pace of life in Hong Kong is so fast and people are so busy that Headline Daily was established to meet the people's needs by providing them with first-hand information on the hottest daily topics in a manner as concise and lively as possible, while attempting to portray a "positive" and "lively" image to readers.
In terms of market competition, the Headline Daily was also launched in a bid to gain a greater market share of the territory's advertising market for Sing Tao News Corporation and to explore a new source of income for the corporation.
Read more about this topic: Headline Daily
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