Reasons For The Launch of The Newspaper
The newspaper was launched as the Chairman of Sing Tao News Corporation, Charles Ho Tsu Kwok, felt there was room for the further development of free newspapers in Hong Kong in terms of content, distribution network and advertising formats.
The pace of life in Hong Kong is so fast and people are so busy that Headline Daily was established to meet the people's needs by providing them with first-hand information on the hottest daily topics in a manner as concise and lively as possible, while attempting to portray a "positive" and "lively" image to readers.
In terms of market competition, the Headline Daily was also launched in a bid to gain a greater market share of the territory's advertising market for Sing Tao News Corporation and to explore a new source of income for the corporation.
Read more about this topic: Headline Daily
Famous quotes containing the words reasons for, reasons, launch and/or newspaper:
“Here we also see: what this divinity lacks is not only a sense of shame—and there are also other reasons for conjecturing that in several respects all of the gods could learn from us humans. We humans are—more humane.”
—Friedrich Nietzsche (1844–1900)
“With what reason remains he reasons ill.”
—Samuel Beckett (1906–1989)
“Now launch the small ship, now as the body dies
and life departs, launch out, the fragile soul
in the fragile ship of courage, the ark of faith
with its store of food and little cooking pans
and change of clothes,”
—D.H. (David Herbert)
“The newspaper has debauched the American until he is a slavish, simpering, and angerless citizen; it has taught him to be a lump mass-man toward fraud, simony, murder, and lunacies more vile than those of Commodus or Caracalla.”
—Edward Dahlberg (1900–1977)