Marketing Strategies
As more and more free newspapers are appearing to fight for room in the local newspaper market, Headline Daily distinguishes itself by bringing new experiences to its readers. It tries to be competitive by implementing marketing strategies to attract readers' interest, such as:
- "lucky draws" & "voting games"
- "apple-shaped pellet": a massage device, which working class readers can use to relax themselves and relieve their stress, was once offered to readers along with their newspaper
- "happy lucky reader": one reader is randomly-chosen in public areas (e.g. in a MTR train) and awarded HK$500 on a daily basis
Moreover, to extend the market to overseas, a softcopy version Headline Daily is made accessible on line.
Read more about this topic: Headline Daily
Famous quotes containing the word strategies:
“By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.”
—Frances Fitzgerald (b. 1940)