HDVSL - Chinese Taxis

Chinese Taxis

China's largest taxi operator will commence trials of a HDVSL based "in cab" television service which plays location specific content and advertisements. As an example, when the taxi is about to approach a famous landmark - a video related to that landmark plays on a 9" screen in the taxi. The HDVSL terminal also provides an audio return path to enable the taxi passenger to access a translation service which can help instruct the taxi driver. A large pilot project was tested during the Canton fair in 2008 with excellent results.

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