Music Video
The music video for "Have a Nice Day" was created by Deutsch, an advertising agency. The video centers around what the creative director of Deutsch, Eric Hirshberg, describes as a 'pissed off smiley face', which appears on, among other places, a mobile phone and a crop circle. The video was designed as part of a larger campaign to promote Bon Jovi's album Have a Nice Day - the album features the smiley face on its cover, and merchandise for the Have a Nice Day Tour was designed to feature the face as well. Hirshberg regarded the marketing strategy behind the music video and campaign as "a new model for ad agencies and the music industry".
The music video opens with Jon Bon Jovi and Richie Sambora pulling up to a small crowd. After signing a few autographs, a person in the crowd hands Jon Bon Jovi an album to sign, but it instead signed with the smiley face. The person takes his mobile phone and takes a picture of it, sending it to his friends. The smiley face then appears all over the city, on places such as buildings, mailboxes, and traffic cones. The face is stuck onto citizens by other people, appears on T-shirts and necklaces, and is worn as a tattoo. The video closes with Bon Jovi leaving a concert in a helicopter, and noticing the face engraved into a field as a crop circle.
Read more about this topic: Have A Nice Day (Bon Jovi Song)
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