Creative Business Idea Book
In July 2011, Havas Worldwide (then known as Euro RSCG) released the Creative Business Idea Book, which analyzes a number of case studies from the past ten years. The book highlights campaigns that build brands with “transformative ideas”, with cases arranged according to five areas of focus: “Unleashing human viruses”; “reinvigorating businesses and brands”; “thinking bigger than the business”; “targeting the new consumer” and “compelling change.”
Chicago advertising columnist Lewis Lazare called the book “a sexy compendium of case histories of Euro RSCG brand-building work for clients around the world.”
Read more about this topic: Havas Worldwide
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