Hartog V Colin & Shields - Significance

Significance

This case has become a highly relevant precedent in the modern context of e-shopping on the internet, when online retailers sometimes get the published price wrong and receive hundreds of online orders (automatically accepted) before they discover their error - e.g. advertising a £299 television on the website for £2.99. Retailers can avoid having to supply at the mistakenly low price if the court finds that the would-be purchasers must have known that the advertised price was clearly a mistake.

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