In 2010, the chain was the focus of an episode of the Channel 4 television series Undercover Boss. The CEO of the company, Marija Simovic, posed as a new starter in a variety of locations – Swindon, Merry Hill Shopping Centre, Blackpool, Southampton and Great Yarmouth – to try to understand why the company was struggling in today's market. At the end of the programme, Simovic promised big changes in a bid to turn around the company's fortunes, along with promoting a number of employees who had impressed her.
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