Brand Culture
According to a recent Harley-Davidson study, in 1987 half of all Harley riders were under age 35. Now, only 15% of Harley buyers are under 35, and as of 2005, the median age had risen to 46.7.
The income of the average Harley-Davidson rider has risen, as well. In 1987, the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000.
Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004). Harley-Davidson supplies many American police forces with their motorcycle fleets.
Harley-Davidson motorcycles has long been associated with the sub-cultures of the biker, motorcycle clubs, and Outlaw motorcycle clubs, or one percenters
Read more about this topic: Harley-Davidson
Famous quotes containing the words brand and/or culture:
““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“The genius of American culture and its integrity comes from fidelity to the light. Plain as day, we say. Happy as the day is long. Early to bed, early to rise. American virtues are daylight virtues: honesty, integrity, plain speech. We say yes when we mean yes and no when we mean no, and all else comes from the evil one. America presumes innocence and even the right to happiness.”
—Richard Rodriguez (b. 1944)