Brand Culture
According to a recent Harley-Davidson study, in 1987 half of all Harley riders were under age 35. Now, only 15% of Harley buyers are under 35, and as of 2005, the median age had risen to 46.7.
The income of the average Harley-Davidson rider has risen, as well. In 1987, the median household income of a Harley-Davidson rider was $38,000. By 1997, the median household income for those riders had more than doubled, to $83,000.
Harley-Davidson attracts a loyal brand community, with licensing of the Harley-Davidson logo accounting for almost 5% of the company's net revenue ($41 million in 2004). Harley-Davidson supplies many American police forces with their motorcycle fleets.
Harley-Davidson motorcycles has long been associated with the sub-cultures of the biker, motorcycle clubs, and Outlaw motorcycle clubs, or one percenters
Read more about this topic: Harley-Davidson
Famous quotes containing the words brand and/or culture:
“Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
—Abraham Lincoln (1809–1865)
“To assault the total culture totally is to be free to use all the fruits of mankind’s wisdom and experience without the rotten structure in which these glories are encased and encrusted.”
—Judith Malina (b. 1926)