Harcourt, Brace & World (1960) and Successors
By 1960, Harcourt Brace led the market in high school textbook publishing, but had little presence in the elementary school market. That year, William Jovanovich, who had become president of the company in 1954, took the company public and merged Harcourt Brace & Company with World Book Company to create Harcourt, Brace & World, Inc.
This strategic move had a long-term impact on the company because World Book was an established elementary textbook publisher and a test publisher.
Read more about this topic: Harcourt (publisher), History
Famous quotes containing the words brace and/or world:
“Let us therefore brace ourselves to our duty, and so bear ourselves that if the British Empire and its Commonwealth last for a thousand years, men will still say, “This was their finest hour.””
—Winston Churchill (1874–1965)
“Children belong in families, which, ideally, serve as a sanctuary and a cushion from the world at large. Parents belong to society and are a part of that greater world. Sometimes parents are a channel to the larger society, sometimes they are a shield from it. Ideally they act as filters, guiding their children and teaching them to avoid the tempting trash.”
—Louise Hart (20th century)