Promotion
The first trailer appeared in theaters and was made available via the official website in early May 2000, over nine months before the film was released. As the film had only just begun production, footage was used from The Silence of the Lambs. A second trailer, which featured footage from the new movie, was released in late November 2000. In marketing the film, Hopkins' portrayal of Hannibal Lecter was chosen as the unique selling point of Hannibal. "Mr Hopkins is the draw here", said Elvis Mitchell in a 2001 New York Times article. A poster released in the UK to promote Hannibal, featuring Lecter with a "skin mask" covering the right side of his face, was quickly removed from circulation as it was deemed "too shocking and disturbing for the public."
Upon its release, Hannibal was met with significant media attention, with the film's stars and director making several appearances on television, in newspapers and in magazines. In an article for CBS News, Jill Serjeant stated that "the long-awaited sequel to the grisly 1991 thriller Silence of the Lambs is cooking up the hottest Internet and media buzz since the 1999 Star Wars 'prequel'." Stars Anthony Hopkins and Julianne Moore made the covers of a number of magazines, including Vanity Fair, Entertainment Weekly, Premiere and Empire.
Read more about this topic: Hannibal (film)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)