Promotion
On October 10, 2008, Cyrus performed "Let's Get Crazy", "Let's Do This", and the 2009 Movie Mix of "The Best of Both Worlds" as Montana for the taping of third season of Hannah Montana at the Verizon Wireless Amphitheatre in Irvine California. On January 19, 2009, Cyrus premiered "The Climb" at the Kids' Inaugural: "We Are the Future" event in celebration of Barack Obama's inauguration. Cyrus and her father performed in London in an Apple Store; the taped performance was sold exclusively by the United Kingdom iTunes Store as an extended play titled iTunes: Live from London. Cyrus has performed songs from the album on the Academy of Country Music, The Tonight Show with Jay Leno, American Idol, Good Morning America, Live with Regis and Kelly, the AOL Sessions, the twentieth annual A Time for Heroes Celebrity Carnival, The Today Show, and the first D23 Expo.
Promotional songs from Hannah Montana: The Movie were premiered on Radio Disney and Disney Channel. "Let's Do This" was first to premiere on Radio Disney and Disney Channel on December 13, 2008, the video being taken from the taping in Irvine. Due to digital downloads, the song peaked at number twenty-three on the Bubbling Under Hot 100 Singles Chart (Hot 100 – 123); the song charted in the Hot Canadian Digital Singles at number sixty-nine, but failed to reach the Canadian Hot 100. "Let's Get Crazy" was then premiered on January 19, 2009. The music video is an excerpt from Hannah Montana: The Movie in which Miley Stewart, portrayed by Cyrus, is forced to enter Lilly Truscott's, portrayed by Emily Osment, Sweet Sixteen as Montana. The song peaked at number fifty-seven in the Billboard Hot 100 and twenty-six in the Canadian Hot 100, therefore becoming Montana's highest chart effort in Canada. "Back to Tennessee" was premiered only on Disney Channel with a video that interspersed scenes from the film. The song peaked at number forty-seven on Hot Country Songs.
"Hoedown Throwdown" became a promotional single from the album in the United States, through digital distribution. The song managed to make commercial success by reaching the top ten of the Irish Singles Chart and top twenty in numerous regions. After the release of the soundtrack, Disney still kept sending promotional songs. "Crazier" and "You'll Always Find Your Way Back Home" premiered on Radio Disney and Disney Channel post-soundtrack release, the latter promoting the home release of the film. "Crazier" became the most successful non-single of the album, charting at number seventeen on the Billboard Hot 100, sixty-four in the Australian Singles Chart, sixty-seven in the Canadian Hot 100, and one-hundred on the UK Singles Chart. "You'll Always Find Your Way Back Home" peaked at number seventy-six on the Canadian Hot and at number eighty-one in the Billboard Hot 100.
Radio Disney premiered the entire soundtrack on March 21, 2009, with a rebroadcast the next day. The Miley Sessions, a series of promotional music videos that featured Cyrus singing in a recording studio were released to Disney.com in March 2009. The videos feature Cyrus in a recording studio singing. Disney Channel aired a series of commercial segments entitled Hannah Montana: The Movie Playback, in which Cyrus is in the same setting describing the music of the album. Cyrus also embarked for a five city acoustic radio promo tour that reached over two-hundred-fifty for six days to promote the album. In addition, Cyrus performed four songs from the album on her first worldwide concert tour, the Wonder World Tour.
Read more about this topic: Hannah Montana: The Movie (soundtrack)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)