Corporate Identity Uses
- United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
- Pepsi - Used from 1987-2003.
- Arkon Technologies - Handel Gothic Light
- Squalius: Belgian Software Company
- Enprecis: Automotive intelligence company
- Viacom - Used from 2006-present.
- Malaysia Airlines - Used from 2012-present
- Various entities associated with Mission Viejo, California
Read more about this topic: Handel Gothic
Famous quotes containing the words corporate and/or identity:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)
“Unlike Boswell, whose Journals record a long and unrewarded search for a self, Johnson possessed a formidable one. His life in London—he arrived twenty-five years earlier than Boswell—turned out to be a long defense of the values of Augustan humanism against the pressures of other possibilities. In contrast to Boswell, Johnson possesses an identity not because he has gone in search of one, but because of his allegiance to a set of assumptions that he regards as objectively true.”
—Jeffrey Hart (b. 1930)