Corporate Identity Uses
- United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
- Pepsi - Used from 1987-2003.
- Arkon Technologies - Handel Gothic Light
- Squalius: Belgian Software Company
- Enprecis: Automotive intelligence company
- Viacom - Used from 2006-present.
- Malaysia Airlines - Used from 2012-present
- Various entities associated with Mission Viejo, California
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“Though your views are in straight antagonism to theirs, assume an identity of sentiment, assume that you are saying precisely that which all think, and in the flow of wit and love roll out your paradoxes in solid column, with not the infirmity of a doubt.”
—Ralph Waldo Emerson (1803–1882)