Corporate Identity Uses
- United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
- Pepsi - Used from 1987-2003.
- Arkon Technologies - Handel Gothic Light
- Squalius: Belgian Software Company
- Enprecis: Automotive intelligence company
- Viacom - Used from 2006-present.
- Malaysia Airlines - Used from 2012-present
- Various entities associated with Mission Viejo, California
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