Corporate Identity Uses
- United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
- Pepsi - Used from 1987-2003.
- Arkon Technologies - Handel Gothic Light
- Squalius: Belgian Software Company
- Enprecis: Automotive intelligence company
- Viacom - Used from 2006-present.
- Malaysia Airlines - Used from 2012-present
- Various entities associated with Mission Viejo, California
Read more about this topic: Handel Gothic
Famous quotes containing the words corporate and/or identity:
“If when a businessman speaks of minority employment, or air pollution, or poverty, he speaks in the language of a certified public accountant analyzing a corporate balance sheet, who is to know that he understands the human problems behind the statistical ones? If the businessman would stop talking like a computer printout or a page from the corporate annual report, other people would stop thinking he had a cash register for a heart. It is as simple as that—but that isn’t simple.”
—Louis B. Lundborg (1906–1981)
“Having an identity at work separate from an identity at home means that the work role can help absorb some of the emotional shock of domestic distress. Even a mediocre performance at the office can help a person repair self-esteem damaged in domestic battles.”
—Faye J. Crosby (20th century)