Handel Gothic - Corporate Identity Uses

Corporate Identity Uses

  • United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
  • Pepsi - Used from 1987-2003.
  • Arkon Technologies - Handel Gothic Light
  • Squalius: Belgian Software Company
  • Enprecis: Automotive intelligence company
  • Viacom - Used from 2006-present.
  • Malaysia Airlines - Used from 2012-present
  • Various entities associated with Mission Viejo, California

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