Corporate Identity Uses
- United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
- Pepsi - Used from 1987-2003.
- Arkon Technologies - Handel Gothic Light
- Squalius: Belgian Software Company
- Enprecis: Automotive intelligence company
- Viacom - Used from 2006-present.
- Malaysia Airlines - Used from 2012-present
- Various entities associated with Mission Viejo, California
Read more about this topic: Handel Gothic
Famous quotes containing the words corporate and/or identity:
“The generation of women before us who rushed to fill the corporate ranks altered our expectations of what working motherhood could be, tempered our ambition, and exploded the supermom myth many of us held dear.”
—Melinda M. Marshall (20th century)
“The female culture has shifted more rapidly than the male culture; the image of the go-get em woman has yet to be fully matched by the image of the lets take-care-of-the-kids- together man. More important, over the last thirty years, mens underlying feelings about taking responsibility at home have changed much less than womens feelings have changed about forging some kind of identity at work.”
—Arlie Hochschild (20th century)