Handel Gothic - Corporate Identity Uses

Corporate Identity Uses

  • United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.
  • Pepsi - Used from 1987-2003.
  • Arkon Technologies - Handel Gothic Light
  • Squalius: Belgian Software Company
  • Enprecis: Automotive intelligence company
  • Viacom - Used from 2006-present.
  • Malaysia Airlines - Used from 2012-present
  • Various entities associated with Mission Viejo, California

Read more about this topic:  Handel Gothic

Famous quotes containing the words corporate and/or identity:

    “It’s hard enough to adjust [to the lack of control] in the beginning,” says a corporate vice president and single mother. “But then you realize that everything keeps changing, so you never regain control. I was just learning to take care of the belly-button stump, when it fell off. I had just learned to make formula really efficiently, when Sarah stopped using it.”
    Anne C. Weisberg (20th century)

    An identity would seem to be arrived at by the way in which the person faces and uses his experience.
    James Baldwin (1924–1987)