Ideas
In 2000, de Bono advised a UK Foreign Office committee that the Arab–Israeli conflict might be due, in part, to low levels of zinc found in people who eat unleavened bread (e.g. pita flatbread), a known side-effect of which is aggression. He suggested shipping out jars of Marmite to compensate.
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“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”
—F. Scott Fitzgerald (1896–1940)