Ideas
In 2000, de Bono advised a UK Foreign Office committee that the Arab–Israeli conflict might be due, in part, to low levels of zinc found in people who eat unleavened bread (e.g. pita flatbread), a known side-effect of which is aggression. He suggested shipping out jars of Marmite to compensate.
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Famous quotes containing the word ideas:
“Three elements go to make up an idea. The first is its intrinsic quality as a feeling. The second is the energy with which it affects other ideas, an energy which is infinite in the here-and-nowness of immediate sensation, finite and relative in the recency of the past. The third element is the tendency of an idea to bring along other ideas with it.”
—Charles Sanders Peirce (1839–1914)
“The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”
—F. Scott Fitzgerald (1896–1940)
“Say it! No ideas but in things.”
—William Carlos Williams (1883–1963)