Hampton Court Palace Flower Show - Early Shows - 1990 To 1992

1990 To 1992

In July 1990 the first Hampton Court Palace Flower Show was held. An effort was made to attract people to the show with special trains being laid from Waterloo Station, and porters wore carnations in their hats to create a buzz around the show. Even though there was comparatively little trade support for the show, it drew in large crowds. Network Southeast was pleased, saying "70 per cent of the estimated 300,000 visitors used rail and that has paid for our sponsorship many times over". The RHS debated whether to offer to help with the show, especially when Chelsea reached full capacity. The organisers, after initial dismissal, indicated that they would welcome an RHS involvement from 1992, and RHS members were granted a reduced admission price at the 1991 show. Adrian Greenoak, the Show’s horticultural director, achieved a continuous improvement in the standards; the 1991 Show introduced a British Rose Festival, with the joint involvement of the Royal National Rose Society and the British Rose Growers’ Association.

In November 1992 came the announcement that Network Southeast was withdrawing its support for the show. A flurry of negotiations took place: Boyd, having no title to the Show, had to join in competitive tendering by blind bid. Stephen Bennett outlined the benefits of RHS involvement: ‘We can reduce the costs hugely… Apart from saving publicity costs with our extensive media relations network, we have a colossal amount of equipment. We have around £1m worth of tentage and tons and tons of staging equipment. Try to hire that sort of stuff and it costs and arm and a leg.’ Historic Royal Palaces accepted the RHS bid on condition that it undertook to keep certain staff on the payroll, including Adrian Greenoak. The venture was a risky one, with four new shows already booked for 1993.