Hampton Beach Casino Ballroom - History

History

The facility was opened on July 15, 1899 by Wallace D. Lovell, who owned the Exeter, Hampton and Amesbury Street Railway Company, with the hope of bringing more business and tourism into the Hampton Beach area. In 1927, the ballroom was added to adapt to the changing nature of entertainment, when the national star was just coming into existence. The new owners wanted a facility that could hold 5,000 people, and thus the Casino Ballroom was born. After the expansion, the Casino Ballroom boasted the largest dance floor in New England, and 20,000 people made use of the massive space on a weekly basis that hosted acts such as Bing Crosby and Duke Ellington.

The rise of rock and roll brought many more changes to the Casino Ballroom. The owners at the time sold the facility to a consortium of local businessmen interested in restoring it to its former glory. After renovating the facility and restoring many of its original features, the Ballroom reopened in the 1970s as Club Casino. Renovations, however, were not enough to draw promoters back to the venue. Seeing an opportunity, one of the new owners sought to book then-little-known names such as U2 and Ray Charles as a way of restoring the venue's reputation. His bet paid off, and following another renovation in the late '70s and early '80s, Club Casino began booking the likes of Jerry Seinfeld, Melissa Etheridge and Phish. So popular was the location, in fact, that it was able to fit 50 events into a three-month period, unheard of at the time for most music halls.

In the 1990s, the club started to develop a reputation for tough bouncers and strict rules against dancing. Again, changes were made to the Club Casino. In an attempt to regain some of its past glory, the name was changed back to the Hampton Beach Casino Ballroom, the facade of the building was redone, and the adjacent hotel demolished. The venue's season now extends from April to November, and it continues to bring in some of the top names in entertainment.

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