Hammer & Coop
Hammer & Coop was part of a marketing campaign for automobile manufacturer Mini in 2007. The campaign consisted of television commercials and a 6-episode video series that parodied action series from the 80s, especially Knight Rider.
In the series, Hammer (Bryan Callen) was a man of mystery and Coop was a 2007 Mini with artificial intelligence that spoke in a glib British voice. Coop was the product of an apparent military contractor named Silverfox.
The campaign was created by Butler, Shine, Stern and Partners and the films were directed by Todd Phillips.
Read more about Hammer & Coop: Episodes
Famous quotes containing the word hammer:
“In going where you have to go, and doing what you have to do, and seeing what you have to see, you dull and blunt the instrument you write with. But I would rather have it bent and dulled and know I had to put it on the grindstone again and hammer it into shape and put a whetstone to it, and know that I had something to write about, than to have it bright and shining and nothing to say, or smooth and well oiled in the closet, but unused.”
—Ernest Hemingway (1899–1961)