History
Edward Thorndike, known for his contributions to educational psychology, coined the term "halo effect" and was the first to support it with empirical research. He gave the phenomenon its name in his 1920 article “The Constant Error in Psychological Ratings”. He had noted in a previous study made in 1915 that estimates of traits in the same person were very highly and evenly correlated. In “Constant Error”, Thorndike set out to replicate the study in hopes of pinning down the bias that he thought was present in these ratings.
Read more about this topic: Halo Effect
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“The foregoing generations beheld God and nature face to face; we, through their eyes. Why should not we also enjoy an original relation to the universe? Why should not we have a poetry and philosophy of insight and not of tradition, and a religion by revelation to us, and not the history of theirs?”
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