Devil Effect
The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."
Read more about this topic: Halo Effect
Famous quotes containing the words devil and/or effect:
“What a devil hast thou to do with the time of the day? Unless hours were cups of sack, and minutes capons, and clocks the
tongues of bawds, and dials the signs of leaping-houses, and the blessed sun himself a fair hot wench in flame-colored
taffeta, I see no reason why thou shouldst be so superfluous
to demand the time of the day.”
—William Shakespeare (1564–1616)
“The machine has had a pernicious effect upon virtue, pity, and love, and young men used to machines which induce inertia, and fear, are near impotents.”
—Edward Dahlberg (1900–1977)