Devil Effect
The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."
Read more about this topic: Halo Effect
Famous quotes containing the words devil and/or effect:
“The world is all the richer for having a devil in it, so long as we keep our foot upon his neck.”
—William James (1842–1910)
“The first general store opened on the ‘Cold Saturday’ of the winter of 1833 ... Mrs. Mary Miller, daughter of the store’s promoter, recorded in a letter: ‘Chickens and birds fell dead from their roosts, cows ran bellowing through the streets’; but she failed to state what effect the freeze had on the gala occasion of the store opening.”
—Administration in the State of Sout, U.S. public relief program (1935-1943)