Halo Effect - Devil Effect

Devil Effect

The devil effect, also known as the reverse halo effect, is when people allow an undesirable trait to influence their evaluation of other traits, such as in Nisbett and Wilson's study on likeable versus unlikeable lecturers. The devil effect can work outside the scope of personality traits and is expressed by both children and adults. The Guardian wrote of the devil effect in relation to Hugo Chavez: "Some leaders can become so demonised that it's impossible to assess their achievements and failures in a balanced way."

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Famous quotes containing the words devil and/or effect:

    ““And get a comfortable wife and house
    To rid me of the devil in my shoes,”
    Beggar to beggar cried, being frenzy-struck,
    “And the worse devil that is between my thighs.””
    —William Butler Yeats (1865–1939)

    “An actor must communicate his author’s given message—comedy, tragedy, serio- comedy; then comes his unique moment, as he is confronted by the looked-for, yet at times unexpected, reaction of the audience. This split second is his; he is in command of his medium; the effect vanishes into thin air; but that moment has a power all its own and, like power in any form, is stimulating and alluring.”
    —Eleanor Robson Belmont (1878–1979)