Promotion
The first volume of the Halo 2 Original Soundtrack was specifically timed to coincide with the launch of the video game, to cash in on the "Halo effect"; players would go to buy the game and get the soundtrack and other merchandise by association. The first several million copies of the game sold all contained promotional inserts for the soundtrack. The soundtrack was seen as an integral part of the marketing and merchandise push Microsoft planned for Halo 2. The soundtrack's publisher, Sumthing Distribution, also planned and executed an aggressive marketing campaign, including special music listening stations and side-by-side soundtrack and game placement at participating retailers. The "Halo Theme MJOLNIR Mix", the first track on Volume 1, was released on November 22, 2007 as a free track for Guitar Hero III: Legends of Rock on the Xbox 360.
Read more about this topic: Halo 2 Original Soundtrack
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)