Advertising
In mid-June 2009, the network announced it would sell individual ad breaks featuring a single advertiser. The so-called "Fast Breaks" will come with short bumpers announcing that the show will return in 30 seconds. The cost of such standalone spots is about double that of a regular 30-second commercial on the channel. Hallmark Channel signed insurance company Mutual of Omaha as the first buyer.
Read more about this topic: Hallmark Channel
Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)