Hall & Partners

Hall & Partners

Hall & Partners is a brand and communications research agency with offices in New York, Los Angeles, Seattle, Chicago, London, Berlin, Paris, Sydney, Melbourne, Shanghai and Singapore. They also maintain a network of global partners for conducting internationally-focused work.

Hall & Partners developed a watershed model for how advertising works in 1991 that led to a change in the way companies develop and evaluate their brands and communications. Building on their reputation for doing pioneering work, they have collaborated closely with leading client and creative agency practitioners in all key marketing disciplines, including digital, viral/consumer generated PR, DM, Brand Entertainment, Event Marketing and Sponsorship. Their communications models, which are both discipline specific and integrated, help clients diagnose and evolve their holistic communications - most recently they developed the "Think/Do" model for understanding how digital and experiential communications work.

Hall & Partners has worked with over half of the top 100 advertisers in the US and Europe, as well as many of the fastest growing and most differentiated brands around the world. The agency specializes in brand & communications research, specifically in the following areas:

• Brand positioning & strategy
• Communications strategy
• Channel planning
• Creative development & copy testing
• In-market tracking & modeling

They have qualitative/ethnography and quantitative teams that offer an integrated perspective for each of these stages of the planning cycle. Their supposed "expertise" includes packaged goods, consumer services, business-to-business, e-brands, government and charity groups, consumer/business technology, and automotive; they also have a specialist healthcare/pharmaceutical division.

In 2003, Hall & Partners became a member of the Omnicom Group.