Recent Developments
The company was independent until 2003, when, having run into financial problems, it was taken over by brewing giant Scottish and Newcastle, which in turn was taken over by Heineken and Carlsberg in 2008. Its Australia and New Zealand business, meanwhile, was sold to Australian brewer Foster's.
During the spring of 2006, the company relaunched Bulmers Original in the UK, a premium packaged cider aimed at the "served over ice" market, which has grown in popularity over the last few years. Bulmers Original is a 4.5% ABV cider and is primarily sold in pint bottles (568 ml) but also on draught, in 1 litre bottles and 500ml can. In November 2007 the Bulmers range was joined by Bulmers Pear cider and in Spring 2008 by Bulmers Light, which is the same ABV as the Original but with 30% fewer calories however this was delisted a year later.
Amongst the other brands produced by Bulmers is Jacques which is a 5.5% ABV cider . This is available in Fruit De Bois (cider with cherry, raspberry and blackcurrant flavours) and Jacques Orchard Fruits launched in Summer 2008.
In Summer 2010, a limited edition version of Bulmers was made, combining both apple and pear flavours in one and named 'Summer Blend'.
In Autumn 2010, another limited edition version of Bulmers was created, made using specially selected red Katy Apples which are allowed to fully ripen in the orchards before harvesting, and named "Red Apple".
In the summer of 2011, Bulmer's released the limited edition "Crisp Blend" which is made from sharper tasting apples, delivering a crisp and slightly drier flavour than the Original.
In the same summer, Bulmers rebranded themselves with a new look and new bottles. In reference to the Bulmers naming tradition dating back to the early 1900s (at the time these were Bulmers 1 through to 8) they also number-coded the different varieties with Original as №9, Pear as №10 and Crisp Blend as "№15". At the same time a new flavour was brought out, named №17, which is made with the addition of crushed red berries and lime.
Read more about this topic: H. P. Bulmer
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