Guy Garcia - Executive History

Executive History

• 2008: Publishes The Decline of Men: How the American Male Is Tuning Out, Giving Up, and Flipping Off His Future (Harper Collins), a critical analysis of the economic, cultural and social malaise afflicting the American male, who is opting, instead, for superficial definitions of masculinity, self-destructive behaviors and virtual escapism, which Publishers Weekly called "an astute and well-researched meditation on how men might reclaim their identity and place in modern America and why such a transformation is important to future generations of both men and women."
• 2004: The New Mainstream: How the Multicultural Consumer is Transforming American Business Harper Collins, a critically acclaimed book about emerging demographic, economic and marketing trends in the increasingly multi-ethnic American population. Wins “Best of 2004” Award from Soundview Executive Books Summaries.
• 2002–Present: President and CEO of Mentametrix Inc.—A multicultural research and marketing solutions company, focusing primarily on the concepts and insights of The New Maintstream.
• 2002: Vice President of AOL Broadband Programming/Music—Transitioned AOL Music to the new AOL Broadband Product and Programming group.
• 2001: Vice President, Content & Programming, AOL International—Australia, Canada, China, Japan and Latin America.
• 2001: Develops and launches TIME Voices/Voces and Frontiers/Fronteras—A groundbreaking cross-promotional collaboration between AOL Latino and Time Inc., CNN, Time Warner Inc., Time Warner Cable and AOL Mexico.
• 2000: Subject of a one-on-one interview with Peter Jennings on a special edition of ABC World News Tonight focusing on US Hispanics.
• 1999–2001: Vice-President, Content and Programming, AOL Latin America—All Latin American markets, including AOL Brazil, AOL Mexico, AOL Argentina, AOL Puerto Rico, and regional portal.
• 1998–1999: Director, Creative & Editorial Development, AOL Interactive Properties—Programming for ICQ, a web-based instant messaging system with more than 60 million users worldwide.
• 1998: Writes landmark Sunday New York Times feature on Jennifer Lopez, Ricky Martin, and the social implications of the “second boom” of US Latino culture.
• 1997–1998: Executive Producer/Founding Editor, Digital City New York—AOL’s Digital Site for New York City.
• 1997: Publishes Spirit of the Maya (Walker & Company), a real-life story of a Mayan boy who discovers his ancestors created the pyramids and temples of Palenque, Mexico.
• 1995: Publishes Obsidian Sky (Simon & Schuster), a novel about a Chicano anthropologist who travels to Mexico to investigate his Aztec roots.
• 1994–1997: Co-Founder, Editor & Content Director of Total New York, Inc.—An award-winning New York City website later bought by AOL Digital City.
• 1994: Reports and writes the TIME Magazine cover story on the Maya; based on research for second novel Obsidian Sky.
• 1989: Publishes Skin Deep (Farrar, Straus & Giroux), a widely hailed novel about a Harvard-educated Latino lawyer who collides with his East LA roots.
• 1980–1993: Staff Writer, Time Inc.—Music reviewer and entertainment writer; domestic and International news features; Profiles; Culture; Music; Cinema; People; Showbusiness, Reviews. Authored seminal cover story on rise of U.S. Latino culture and Chicano Actor Edward James Olmos