Activism
In 2004, Guster guitarist and vocalist Adam Gardner and his wife co-founded Reverb, an organization dedicated to assisting touring artists by making activities more environmentally sound. It operates from within the music industry as well as the environmental world. Reverb greens artists’ tours and the music business at large while raising awareness and support for the environment through an interactive eco-village. Since its inception, Reverb has worked with (among others) Jack Johnson, Barenaked Ladies, Bonnie Raitt, John Mayer, Dave Matthews Band, and Guster. In July 2006, both Gardner and Sullivan were interviewed about Reverb by The Green Room magazine, which would later interview Gardner alone in coverage of a Guster show. Newsweek did a similar profile in its April 16, 2007, issue.
In 2006, Guster named its spring tour the Campus Consciousness Tour. The band toured with the Format, and it powered its buses and trucks with biodiesel and aimed to use the tour to teach audiences about the environment. Participation in early 2007 IZStyle Winter Tour is similarly goaled.
In Fall 2007, Guster headlined the Crocs' Next Step Campus Tour with Brett Dennen as a supporting act. The tour promoted eco-friendly green initiatives while educating attendees on ways to help the environment. The tour stopped at fifteen colleges, including the University of Puget Sound, Gonzaga University, the College of William and Mary, North Carolina State University, Michigan State University, Pennsylvania State University, the University of Vermont, the University of Florida, Furman University, Georgia Southern University, Murray State University, Vanderbilt University, Indiana University, Williams College, and the University of Rochester.
In Spring 2009, the band continued the green initiate touring, performing at colleges including University of New Hampshire, Northeastern University, University of Arkansas, University of Wisconsin, Fordham University, Union College, Colby College, Ohio State University, University of Dayton, Albright College, Marquette University, Clark University, University of Richmond, and the University of Pennsylvania.
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