Gund Snuffles - History of Snuffles

History of Snuffles

Snuffles was designed in 1980 by Rita Raiffe who, at the time, led the company with her husband Herbert. She was inspired by the shape of the beautiful crescent moon in the sky, and designed a happy bear looking up at the moon. Snuffles debuted in 1981 and is now the oldest bear in Gund's product line. The initial sizes offered were 12-inch tall models available in brown or white.

Since then, Snuffles has been produced in a number of sizes and colors, mostly between four inches and three feet tall. Available colors have included dark and light brown, white, tan, blue, pink, as well as rare green and yellow versions. In addition to the traditional teddy bear, Gund has made Snuffles into rattles, puppets and slippers. Some seasonal versions have been released. Most of the colored bears have a white snout, ears, and a white patch on their belly. There has been a variety of fur types made over the years including fur, velour, and terry cloth.

Most Snuffles styles have a limited production run and are difficult to locate once they have been discontinued. A number of limited edition bears have been made including ones with mohair fur (tan version and cream version - cream version is numbered). A two-foot 25th anniversary blush colored edition was released in 2006, sold exclusively at FAO Schwartz stores. FAO Schwartz has been the exclusive retailer of a number of other Snuffles varieties including silver millennium editions and 2-foot-high (0.61 m) versions (tan and white versions). The standard size blush colored 12" Snuffles shown in the photo above was produced for Gund's 25th anniversary but was sold through many national retailers. Other editions have been made for Macy's, Pottery Barn, and Barnes & Noble.