Commit For Life Program
In 2003, The Blood Center launched Commit for Life, which is a partnership between the community and Gulf Coast Regional Blood Center that is focused on saving lives and permanently increasing the blood supply. The Commit for Life program works to achieve this goal by partnering with individual donors who are willing to: 1) Donate once per quarter; 2) allow The Blood Center to contact them; and 3) spread the word.
Commit for Life brought a new way of doing business to The Blood Center, focusing on the lives saved every day, rather than on the act of donating blood. The Blood Center partnered with Houston-based strategic marketing firm Next Level Thinking to develop and implement the Commit for Life brand. Since its inception in 2003, Commit for Life has been a very successful program; annual collections increased 50 percent from 2003 to 2009.
Commit for Life also includes programs designed to increase participation from groups that host blood drives, blood drive volunteers and high schools.
The Commit for Life Group Program is a program for organizations that: 1) Host one blood drive per quarter; 2) schedule the donors; and 3) spread the work. Organizations that hold at least four blood drives per year are honored at The Blood Center’s annual “A Celebration of Life” luncheon and awards presentation. In 2010, approximately 850 businesses, churches, schools and other organizations were honored at this appreciation event.
The Commit for Life Volunteer Program partners with individuals who support The Blood Center through donations of their time by: 1) Volunteering 10 hours per quarter; 2) allowing The Blood Center to contact them; and 3) spreading the word.
Student-led blood drives account for approximately 20 percent of The Blood Center’s total mobile blood drives. The Blood Center offers educational and financial benefits to high schools that participate in The Power of Life, a Commit for Life program designed for high schools that: 1) Partner with Gulf Coast Regional Blood Center; 2) host a training and education program; and 3) spread the word.
Read more about this topic: Gulf Coast Regional Blood Center
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