Guild Guitar Company - Fender Era

Fender Era

After several changes in management and ownership, Guild was eventually purchased by the Fender Musical Instruments Corporation in 1995. In late 2001, Fender decided to move all Guild production to its factory in Corona, California. To ease the Corona facility (which had only made electric guitars up to this point) into making archtop and acoustic guitars, the Westerly factory artisans and workers prepared guitar 'kits' that they shipped to Corona. These kits were near-complete production guitars that only needed finishing and final assembly before being sent to retailers.

Production in Corona was short-lived, however, as Fender acquired the assets of Washington-based Tacoma Guitar Company in 2004, and moved all American Guild acoustic production to Tacoma, Washington and discontinued production of US-made Guild electric guitars completely.

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