Method and Execution
Aggressive marketing techniques are used more covertly by large organisations to improve advertising impact and reduce the likelihood of competitors’ retaliation. Sponsoring the Indian cricket team failed for Nike, as Reebok managed to put branded stickers on their bats, at far less cost but for a much greater return. Third party market research companies are often used to gather corporate information and guerrilla advertising agencies are contracted to market products in aggressive media, and companies are used to improve the impact of an aggressive marketing strategy and target consumers directly while not directly being responsible for the aggressive marketing execution.
Guerrilla Marketing Warfare Tactics are often the best, most cost effective methods to reach consumers. Often Guerrilla tactics are used against a company by advertising to their competitors’ customers directly for the most impact. (See Leapfrog Marketing Strategies.)
Read more about this topic: Guerrilla Marketing Warfare Strategies
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—Woodrow Wilson (1856–1924)
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—Gabriel Péri, French Communist leader. Letter, July 1942, written shortly before his execution by the Germans. Quoted in New York Times (April 11, 1943)