New Platforms
The group's business strategy has increased the production and distribution of journalistic content designed to new technological formats, from tablets (like the iPad and Galaxy) to mobile phones, as well as in social media.
In 2012, the paper began producing and broadcasting at São Paulo's TV Cultura the newscast TV Folha, aired every Sunday at 8PM. On its first show, in March 11, 2012, the show was seen in 60,000 homes in São Paulo metropolitan area, according to Ibope ratings.
Read more about this topic: Grupo Folha
Famous quotes containing the word platforms:
“The personal things should be left out of platforms at conventions .... You can argue yourself blue in the face, and you’re not going to change each other’s minds. It’s a waste of your time and my time.”
—Barbara Bush (b. 1925)
“I would rather be known as an advocate of equal suffrage than to speak every night on the best-paying platforms in the United States and ignore it.”
—Anna Howard Shaw (1847–1919)