Sales Market
The popularity of Grower Champagne is a relatively recent phenomenon. Since the 18th century, Champagne houses have dominated the business dynamic in the region. These private houses or negociants would buy grapes from the owners of several vineyards to blend and make Champagne. As of 2003, there were over 3,700 brands of Grower Champagnes available for purchase within France but only around 130 brands in the United States. As of 2008, these wines accounted for less than 3% of Champagne market, with that market growing as the wines continue to increase in popularity. Distributors and wine retailers tend to tout the comparative value and lower cost of Grower Champagnes versus the wines of larger Champagne houses, due to the larger Champagne houses' costs of mass market advertising. The smaller Growers leave it up to the importer and wine retailer to market their wines.
Read more about this topic: Grower Champagne
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