Sales Market
The popularity of Grower Champagne is a relatively recent phenomenon. Since the 18th century, Champagne houses have dominated the business dynamic in the region. These private houses or negociants would buy grapes from the owners of several vineyards to blend and make Champagne. As of 2003, there were over 3,700 brands of Grower Champagnes available for purchase within France but only around 130 brands in the United States. As of 2008, these wines accounted for less than 3% of Champagne market, with that market growing as the wines continue to increase in popularity. Distributors and wine retailers tend to tout the comparative value and lower cost of Grower Champagnes versus the wines of larger Champagne houses, due to the larger Champagne houses' costs of mass market advertising. The smaller Growers leave it up to the importer and wine retailer to market their wines.
Read more about this topic: Grower Champagne
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“There are no galley-slaves in the royal vessel of divine love—every man works his oar voluntarily!”
—St. Francis De Sales (1567–1622)
“I respect not his labors, his farm where everything has its price, who would carry the landscape, who would carry his God, to market, if he could get anything for him; who goes to market for his god as it is; on whose farm nothing grows free, whose fields bear no crops, whose meadows no flowers, whose trees no fruit, but dollars; who loves not the beauty of his fruits, whose fruits are not ripe for him till they are turned to dollars. Give me the poverty that enjoys true wealth.”
—Henry David Thoreau (1817–1862)