Groupe Danone - Marketing

Marketing

• Danone Institute International is a non-profit organisation originally established in 1997 with funding from the company. The Danone International Prize for Nutrition, worth €120,000, is presented biennially to honour individuals or teams that have advanced the science of human nutrition.
• In the 1970s, the company aired a television advertisement entitled "In Soviet Georgia" in the United States over a period of many years.
• Following advertising campaigns for fat-free yoghurt in Spain using the slogan "cuerpo Danone" ("Danone body"), it has become a slang term for a model-like, slender, muscular body.
• On 20 April 2009, Danone opened its first-ever retail operation, a 300 square meter restaurant / store / small museum, in Barcelona, Spain.