The Name
The company is named after its Norwegian founder, Fredrik Rosing Bull, whose name is pronounced in French as the French word bulle (bubble), but is pronounced in English as the less innocuous English word bull. Overcoming the potential negative connotations of this linguistic coincidence for advertising and marketing campaigns in English has been a continuing challenge for the company.
Read more about this topic: Groupe Bull
Famous quotes related to the name:
“There is the name and the thing; the name is a sound which sets a mark on and denotes the thing. The name is no part of the thing nor of the substance; it is an extraneous piece added to the thing, and outside of it.”
—Michel de Montaigne (1533–1592)
“The two great things yet to be discovered are these—The Art of rejuvenating old age in men, & oldageifying youth in books.—Who in the name of the trunk-makers would think of reading Old Burton were his book published for the first to day.”
—Herman Melville (1819–1891)