Lab'Bel
Lab’Bel is Bel’s Art Laboratory, inaugurated in the spring of 2010, and sponsored by the Group and its main shareholder, Unibel. Heading up Lab’Bel are artist Laurent Fiévet, a member of the Bel family, and Silvia Guerra, an art critic and exhibit curator.
Since its founding, Bel has had a tradition of artistic outreach, particularly towards graphic artists, including illustrators Benjamin Rabier, who designed the Laughing Cow, Francisque Poulbot, known for his iconic drawings of Parisian children, and celebrated animator Paul Grimault.
Bel sponsors a museum dedicated to its legendary cow – La Maison de La vache qui rit (The Laughing Cow Museum), in Lons-le-Saunier – which also houses special events hosted by Lab’Bel.
Lab’Bel supports contemporary art through a variety of actions.
The Art Laboratory has three main missions: to assemble a collection of works, created exclusively in the year 2000 and beyond, that correspond to Lab’Bel’s philosophy and thematic focuses; to organize events and art exhibits; and to guide projects in the medium-term by supporting artists in their production processes (study tours, networking, etc.).
The first exhibit sponsored by Lab'Bel, Rewind, was held in 2010 and brought together a series of contemporary works on the theme of childhood.
Read more about this topic: Groupe Bel