Group Polarization - Controversy

Controversy

While there is ample evidence supporting the phenomenon of group polarization, there is also evidence for the contrary. Many studies have not observed the polarizing effect of groups on decision-making such as Fishkin and Luskin (1999), in which their results indicated that diverse groups do not demonstrate polarization. In a similar manner, not all groups polarize in the same way. Research has suggested that well-established groups suffer less from polarization, as do groups discussing problems that are well known to them. However, in situations where groups are somewhat newly formed and tasks are new, group polarization can demonstrate a more profound influence on the decision-making.

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