Grounding in Communication/elements of Theory

Famous quotes containing the words elements and/or theory:

    The elements of success in this business do not differ from the elements of success in any other. Competition is keen and bitter. Advertising is as large an element as in any other business, and since the usual avenues of successful exploitation are closed to the profession, the adage that the best advertisement is a pleased customer is doubly true for this business.
    Madeleine [Blair], U.S. prostitute and “madam.” Madeleine, ch. 5 (1919)

    Everything to which we concede existence is a posit from the standpoint of a description of the theory-building process, and simultaneously real from the standpoint of the theory that is being built. Nor let us look down on the standpoint of the theory as make-believe; for we can never do better than occupy the standpoint of some theory or other, the best we can muster at the time.
    Willard Van Orman Quine (b. 1908)