Marketing
Heublein increased the visibility and name recognition of their mustard brand with a 1980s commercial in which a Rolls-Royce pulls up alongside another Rolls-Royce, and a passenger in one asks "Pardon me, would you have any Grey Poupon?" The other responds, "But of course!" The closing shot is of the Grey Poupon jar being passed between the vehicles. This commercial has been parodied in many films and TV shows including the 1992 movie Wayne's World, Married... With Children's "Old Insurance Dodge" and Family Guy's "Blue Harvest". The commercial spawned a number of variations, often comedic; a later version features Ian Richardson asking Paul Eddington if he has any Grey Poupon, to which Eddington replies, "But of course," then motions for his driver to speed away.
In 2007, Grey Poupon/Kraft company introduced three new specialty mustards: a coarse ground mustard with whole mustard seeds; a spicy brown mustard with diced yellow onions; and a honey mustard with clover honey and spices.
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