History
Grey Poupon was first made in 1777 in Dijon, France, when Maurice Grey met his associate, Auguste Poupon, a partner in what had theretofore been the Maison de Grey. In 1946 the Heublein Company bought the American rights from the original company.
In 1970, the directors of Grey Poupon and of another Dijon mustard firm, André Ricard, having earlier bought the popular Maille-label, formed a conglomerate called S.E.G.M.A. Maille. Soon afterwards, the new company decided to phase out the Grey Poupon label in France. It is still, however, manufactured for export, and a small amount continues to be produced for sale at the historic Maille-Grey-Poupon boutique on the Rue de la Liberté in Dijon itself.
In America, Heublein was acquired by R. J. Reynolds in 1982, which merged with Nabisco in 1985 to form RJR Nabisco. In 1999, Kraft Foods acquired Nabisco, including the Grey Poupon brand.
Read more about this topic: Grey Poupon
Famous quotes containing the word history:
“All history is a record of the power of minorities, and of minorities of one.”
—Ralph Waldo Emerson (1803–1882)
“The history of modern art is also the history of the progressive loss of art’s audience. Art has increasingly become the concern of the artist and the bafflement of the public.”
—Henry Geldzahler (1935–1994)
“It’s not the sentiments of men which make history but their actions.”
—Norman Mailer (b. 1923)