Grey (album) - Commercial Aspect

Commercial Aspect

As a fast strategic follow-up of Sandy's success only a mere five months ago, "Grey" fared extremely well on the charts. "Grey" became very popular and earned Sandy several awards at the end of the year. "Grey" was a very mainstream album compared to many of her latter albums, which diverged even further into eclectic genres like dancehall and electronica.

"Grey" was the first peak of Sandy's career, which it went triple platinum(150,000 copies) and ended up as one of the best selling albums at the end of the year and in her entire career. "Grey" and "Morning..." also topped the RTHK charts at #1 and successfully earned Sandy two Jade Solid Gold season award. At the end of the year, she had a total of 3 nominations(one of which was "Passion" from her last album) from the Jade Solid Gold season awards. "Grey", the classic dance track, won Sandy one award in both the Jade Solid Gold and RTHK year end awards presentation. Other singles such as "Family Man" and "Grey Make-up" received mediocre airplay. "Grey" was so successful and commercial mainly because of the first single, which is obviously the title track, is a rare Eurodance in 1987 and has the classic catchy phrase-Ha Ha Ha Ha Ha Ha Ha... "Grey" was clearly intended to appeal to wider audiences through different musical genres and a concept in context with the audience.

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