End of An Era
As the Japanese entered the market place - Suzuki dominated the European Championships from 1970 to 1973 - sales began to slow. They were successful in winning an important order to supply the Royal Artillery Motorcycle Display Team with motorcycles and developed the 'Greeves Griffons' but a change in the law meant that the Invacar, which had been the mainstay of the company (even at the peak of motorcycle production Bert Greeves still answered the telephone as "Invacar Limited") was no longer legal for road use so the Ministry of Pensions decided to replace it with a four-wheeled car. Bert Greeves decided that it was time to retire from the business and was soon followed by his cousin Derry Preston-Cobb. The company floundered in 1976 and after a fire at the factory were unable to resume production and went into receivership.
Read more about this topic: Greeves (motorcycles)
Famous quotes containing the word era:
“The purest lesson our era has taught is that man, at his highest, is an individual, single, isolate, alone, in direct soul-communication with the unknown God, which prompts within him.”
—D.H. (David Herbert)