Branding
Great Western progressively introduced a new dark green and ivory livery across their fleet from 1996, along with the distinctive Merlin logo. Publicity materials, new equipment and station decoration all made use of the same colour scheme.
At the time of Great Western's establishment, it was expected that British Rail's well-known InterCity brand would continue to be used by privatised operators, possibly with the various operators co-operating in joint marketing. Accordingly, earlier fleet repaints featured the established InterCity logo, while publicity referred to Great Western, providing InterCity services. This policy was ultimately discontinued as the privatised train operators each abandoned the brand in favour of developing their own identities.
Read more about this topic: Great Western Trains