Grave Digger (truck) - Hallmarks

Hallmarks

Grave Digger's origins, the imagery associated with the truck, and the truck's wild reputation, are all considered part of the mystique of the truck and have contributed to its continued popularity. Although originally a Ford, the 1950 Chevy Panel Van body is now considered the traditional Grave Digger body style and is not likely to be changed in the foreseeable future. Likewise, the paint scheme, combining green flames, letters dripping blood, a foggy graveyard scene with tombstones bearing names of competitors, a haunted house silhouetted by a full moon, and a giant skull shaped ghost, is considered a part of what Grave Digger is and, although being tweaked over the years, has not strayed far from the first incarnation of the paintwork from 1986.

Perhaps the most visible trademarks are the red headlights which glow menacingly whenever the truck is in competition. The lights were first used when Anderson was building a transporter out of a school bus and removed the red stop lights. After realizing they would fit in the headlights of the van, he installed them and the truck has had them ever since. During the TNT days, announcer Army Armstrong started telling fans that when the red lights were turned on, the truck was 100% ready to run and Anderson was going to go all out. Fans began to take notice and Anderson, who would keep the lights off if something was not working properly, began receiving letters saying that he was not at 100% at certain shows because the lights were not on. To this day, the lights are turned on for every run.

The reputation Grave Digger gained shot the truck to super stardom in the 1980s and continues to draw fans today. In the late 1980s Anderson gained the nickname "One Run Anderson" for his spectacular but often destructive qualifying passes which entertained the crowd but put the truck out of competition for the rest of the event. With the advent of freestyle, Anderson gained a means by which he could entertain the crowd with wild stunts while also focusing on winning races. Today, Grave Digger, no matter which driver is appearing, is traditionally the last truck to freestyle at most events, providing the "grand finale" which caps off the show. These freestyles often end up in rollover crashes, at much higher rates than other trucks. The crowd typically loves to see the wrecks but some criticize the team for what they feel is the glorification of crashing.

The immense popularity of Grave Digger has made it the poster child for Monster Jam, and in some cases monster trucks in general. There is much debate over whether Grave Digger has taken over the title of "Most Popular Monster Truck" from Bigfoot. As a result, the Grave Digger vs. Bigfoot rivalry is one of the strongest in the sport, despite the fact the trucks only race each other a few times each year.