As A Motivator of Behavior
Gratitude may also serve to reinforce future prosocial behavior in benefactors. For example, one experiment found that customers of a jewelry store who were called and thanked showed a subsequent 70% increase in purchases. In comparison, customers who were thanked and told about a sale showed only a 30% increase in purchases, and customers who were not called at all did not show an increase. In another study, regular patrons of a restaurant gave bigger tips when servers wrote "Thank you" on their checks.
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Famous quotes containing the word behavior:
“Consciousness is cerebral celebrity—nothing more and nothing less. Those contents are conscious that persevere, that monopolize resources long enough to achieve certain typical and “symptomatic” effects—on memory, on the control of behavior and so forth.”
—Daniel Clement Dennett (b. 1942)