Grassroots Fundraising

Grassroots fundraising is a method of fundraising used by or for political candidates, which has grown in popularity with the emergence of the Internet and its use by US presidential candidates like Howard Dean and Ron Paul. Grassroots fundraising is a way of financing their campaigns for candidates who don't have significant media exposure, or who are in opposition to the powerful lobby groups. It often involves mobilizing grassroots support to meet a specific fundraising goal or sets a specific day for grassroots supporters to donate to the campaign.