Granola - Granola Bar

Granola Bar

"Granola bars" were invented by Stanley Mason and have become popular as a snack, similar to the traditional flapjack (oat bar) familiar in the Commonwealth countries. Granola bars are usually identical to the normal form of granola in composition, but differ vastly in shape: Instead of a loose, breakfast cereal consistency, granola bars are pressed and baked into a bar shape, resulting in the production of a more convenient snack. The product is most popular in the United States and Canada, parts of southern Europe, Brazil, South Africa and Japan. Recently, Granola has begun to expand its market into India and other southeast Asian countries.

A variety of the granola bar is the "chewy granola bar." In this form, the time during which the oats are baked is either shortened or cut out altogether; this gives the bar a texture that is chewier than that of a traditional granola bar. Some manufacturers, such as Kellogg's, have been shown to prefer usage of the terms "cereal bar" and "snack bar" to refer to them.