Grande Fratello - Popularity

Popularity

The program has broken several records, including exceeding a 50% share of the ratings (with peaks of 60% during Season One). The fifth season recorded a decline in ratings; which has been put down to both the competition from rival reality television shows and the season's poor and hasty production. On the contrary, by the ninth edition, the show has recorded increasing ratings which took the program back to its original popularity.

In Italy Big Brother is a cultural phenomenon that has grasped the attention of both audience and press. The show is seen as a sociological experiment, an icon and symbol of the modern world, and derives its success from these factors.

Despite viewing figures declain over the years (especially in twelfth series) is Grande Fratello still one of most successful reality shows worldwide.

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