Marketing and Release
As part of its promotion of the game, Sony had a crane built at GamesCom in Cologne, Germany that would hang the journalists 15 meters above the ground to try out the game. Sony Canada has also been known to advertise the game on various billboards in the Toronto, Ontario region. Sony has recently started a TV teaser campaign. The most recent commercial for the game was shot at Mazda Raceway Laguna Seca.
Gran Turismo is available as both a Universal Media Disc (UMD) at retail and as a digital download from the PlayStation Store. Users are able to install part of Gran Turismo on their memory stick. The install takes about 1GB of space. The UMD still needs to be in the PSP's UMD drive to run the game. The loading times of the game are drastically reduced after installing.
Read more about this topic: Gran Turismo (PSP)
Famous quotes containing the word release:
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)