Grammy Award For Best Concept Music Video - Background

Background

The National Academy of Recording Arts and Sciences began to honor quality music videos with the Video of the Year category in 1982. The first two award recipients were former member of The Monkees Michael Nesmith for the hour-long video Elephant Parts (also known as Michael Nesmith in Elephant Parts) as well as Olivia Newton-John for Olivia Physical. The Video of the Year category was discontinued with the establishment of the MTV Video Music Awards in 1984, the top award of which is also presented for Video of the Year. The Academy replaced the category with the awards for Best Video, Short Form and Best Video Album beginning with the 26th Grammy Awards. For the awards held in 1988 and 1989, the criteria changed and honors were presented for the categories Best Concept Music Video and Best Performance Music Video. The Academy returned to the previous format in 1990, though the categories were renamed Best Music Video, Short Form and Best Music Video, Long Form. In 1998, the categories were retitled Best Short Form Music Video and Best Long Form Music Video, respectively.

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