Grameen Family of Organizations - Grameen Danone Foods

Grameen Danone Foods was launched in 2006 as a joint venture between Grameen Bank and the French food company Groupe Danone. Grameen Danone's first product is a fortified yoghurt, branded Shoktidoi, which is designed to provide children with many of the key nutrients that are typically missing from their diet in rural Bangladesh. A crucial aspect of the joint venture is the overarching business goal: although Grameen Danone Foods is a profit-making company, social impact, rather than financial profit, is the number one measure of success.